Hospitality Technology & Innovation Lab

The Hospitality Technology & Innovation Lab (The Lab) at Rosen College of Hospitality Management at the University of Central Florida, is a hub of product demonstration and testing, research, professional training and innovative education to advance the hospitality industry.

It links classroom learning to real-life experience, and extends high quality education and training to students and professionals worldwide. The Lab is a globally-recognized initiative that leverages one of the top colleges in hospitality education with highly successful corporate partners. The Lab is committed to the following guiding principles as we pursue our mission to be a global leader and a strategic partner in hospitality technology innovation:

  1. Provide Unique and Comprehensive Opportunities for Industry ProfessionalsFrom entry level to management level, The Lab offers a wide range of training programs for hospitality industry professionals through workshops/courses on various topics. Supported with the demonstrations and testing of real-world products, the training programs will give professionals a comprehensive hands-on experience to help them to advance in their careers.
  2. Establish a Product & Service Test-Bed along with Evaluation Services for the Hospitality Industry & Supporting Technology SuppliersThe Lab will serve as a world-class test-bed platform to support hospitality industry partnerships in adopting technology to develop innovative ideas.  Hospitality industry practitioners can perform product testing and lead focus group efforts. This represents a unique opportunity for technology vendors to obtain evaluations and feedback.
  3. Develop a Lab for Hospitality Technology for The Next Generation of TravelersWith a view on setting new standards for hotel rooms of the future, The Lab’s objective is to examine what today’s travelers really expect: from reservation, to check-in/check-out, to the hotel lobby, guestroom and amenities. Vendors who want to play a role in shaping tomorrow’s guest experiences are invited to showcase new technologies and hotel designs. Students will become part of the design and testing process and evaluating the ambient experience.
  4. Enhance the Quality of Education by Providing Students with a Virtual Hotel World LabBusiness management simulation applications help students develop skills that qualify them to manage a hospitality business. Experiential learning provides the ability for students to visualize and interact with the environment at their preferred pace and choice of job role. In addition, students can access real data to manage their own property, including staffing and scheduling, food purchasing, daily occupancy, departmental revenue forecasting, stock level control and more.


Set in the heart of the tourism capital of the world, Orlando, Florida, for more than 30 years Rosen College  has  cultivated strong relationships with globally recognized hospitality and tourism industry partners, providing students unparalleled opportunities to apply classroom education in real-world settings through research and academic internships.

The faculty of the college — an international roster of award-winning scholars and former industry executives  representing 17 countries — are renowned for cutting-edge research, making Rosen College one of the most influential hospitality management research institutions in the country. The college is also the largest of its kind in the country, with more than 3,500 students in four undergraduate programs, with two minors, two graduate programs, and two graduate certificate , as well as Florida’s only stand-alone doctoral program in Hospitality Management, which is one of only a handful in the nation. Courses are offered at a state-of-the-art campus, based among the industries where the students and graduates make their careers.

As a recognized leader in hospitality management education and research at the Dick Pope Sr. Institute for Tourism Studies, Rosen College launches the Hospitality Technology & Innovation Lab  with the potential to transform the hospitality industry.

The benefits of this project to the hospitality industry and the greater community are numerous, but several specific objectives include:

  • Provide hospitality technology training programs and consulting services for industry partners
  • Address issues in hospitality technology through research and development and by hosting conferences and seminars
  • Increase student interest in hospitality technology and better prepare students for hospitality careers through hands-on training
  • Develop curriculum and advanced teaching methods using technology

At  launch, The Lab is supported by two major sponsors Hospitality Financial & Technology Professionals (HFTP) and Hotel Technology Next Generation (HTNG).

Founded in 1952 and headquartered in Austin, Texas, HFTP is a global non-profit professional association for financial and technology personnel working in hotels, clubs and other hospitality-related businesses. HFTP provides first class educational opportunities, including, the world’s largest hospitality technology show HITEC, research, and publications to members around the globe.

HTNG is a global not-for-profit trade association that fosters, through collaboration and partnership among hoteliers and technology providers, the development of next-generation solutions enabling global business enterprises.  HTNG is providing work group opportunities and solutions for The Lab over at a three year period.


Rosen College is the ideal home for the Hospitality Technology & Innovation Lab. Our expertise, location and partnerships uniquely position us to lead the way. As an industry leader, we invite you to join us in this transformational project. For more information about the Hospitality Technology & Innovation Lab, contact:

Dr. Youncheng Wang, Associate Dean, Academic Affairs & Research

Rosen College of Hospitality Management

9907 Universal Boulevard

Orlando, FL 32819



Support from the hospitality and vendor community is vital to the success of the Hospitality Technology & Innovation Lab. Funding is needed to build, equip and staff the center. Numerous opportunities are available. To support the Hospitality Technology & Innovation Lab with a sponsorship or gift, contact:


Danielle Orchard, Director of Development

Rosen College of Hospitality Management

9907 Universal Boulevard

Orlando, FL 32819


The UCF Foundation encourages, stewards and celebrates charitable contributions from alumni and friends to support the University of Central Florida.