Dr. Po-Ju Chen

Po-Ju Chen UCF Rosen College of Hospitality Management


  • 407.903.8029

Room: 280

Expertise: Consumer Behavior, Entrepreneurship, Innovation and Strategic Management, Sustainability Management, Destination Marketing, Generational and Cross Cultural Studies, and Human Resources Management

Dr. Po-Ju Chen, a Fulbright Scholar in Entrepreneurship and Innovation, joined the University of Central Florida (UCF) in 2002 after receiving both her Doctorate and Master’s degrees in Leisure Studies and Hotel, Restaurant and Institutional Management from Pennsylvania State University.

Dr. Chen teaches a broad range of subjects including research methodology, consumer behavior, entrepreneurship leadership and strategic management, innovation and creativity, sustainability, hospitality marketing, human resources management, event management, information technology, tourism management and tourism geography. Dr. Chen specializes in consumer behavior and entrepreneurship, with an emphasis on generational studies, sustainability and cross-cultural research in hospitality and tourism. Her experience and knowledge have enabled her to teach abroad as a two-time US Fulbright Scholar (University College of Northern Denmark, 2012; Salzburg University of Applied Science, 2015), as well as a visiting professor at the University of Aruba, Hong Kong Polytechnic University, and City University of Macau, and Shanghai Polytechnic University.

Po-Ju’s accomplishments include research resulting in publishing articles in several leading academic research journals. Her publications have received over 1,500 citations and have earned several awards and recognitions for academic contributions. To name few, the 2015 Fulbright Research Core Program Award to Austria (Social Entrepreneurship and Innovation), the 2010 UCF Research Excellence Award, the 2012 John Wiley & Sons Award for Innovation in Teaching (presented to only 19 global recipients as of 2017), the 2013 UCF Keeper of the Creed Award, and the 2017 Shanghai City Foreign Distinguish Scholar Award. Currently she is the Associate Editor of consumer behavior for the Journal of Global Scholars in Marketing Science, and Assistant Editor of the International Interdisciplinary Business – Economics Advancement Journal.

Dr. Chen is also active outside the classroom. She is currently the Rosen College International Affairs Committee chair responsible for reciprocal student and faculty exchange administration and establishing international agreements. She is also a current board member of both the UCF Center of Successful Women Faculty (2013-present) and Mid-Florida Fulbright Association (2013-present). Dr. Chen formerly served as a UCF Office of International Studies Faculty Associate.

Dr. Chen has actively engaged with students as a current adviser for the Rotaract at the Rosen College of Hospitality Management, and as a past advisor for the National Society of Minorities in Hospitality (NSMH) (2010-2015), and Eta Sigma Delta International Hospitality Management Honor Society (ESD) (2007-2015).

Dr. Chen’s industry partnership and community outreach includes nationally and internationally recognized organizations. In 2010, Dr. Chen served as President of the Florida/Caribbean Chapter of Council of Hotel, Restaurant and Institutional Educators (FL-Caribbean CHRIE). Since 2008, Dr. Chen has been in charge of marketing research for the Bacchus Bash Hospitality Education Fundraising Event, a Central Florida Hotel and Lodging Association (CFHLA) fundraiser credited with raising over $100,000 annually for central Florida hospitality education. Her commitment to industry education includes professional internships in the 2007 Marriott Faculty and 2010 Hyatt Faculty programs, 2012 and 2013 Central Florida Teacher Academy. Dr. Chen has been honored as the Florida Green Lodging Program Education Liaison for the Florida Department of Environmental Protection since 2015. Dr. Chen partnered with the Institute of Internal Auditors (IIA) as the Lead Data Analyst for their latest Common Body of Knowledge (CBOK) practitioner survey, offered in 23 languages and provided to members in 166 countries/territories.  Dr. Chen has also been recognized abroad for her service as the Honorary Chairperson for the Macau International Business and Tourism Summit Committee.