Spring 2019

In the Issue

Tourism’s Potential To Benefit Ecuador’s Poor
Strikingly, the economic impact of tourism development saw wages rise by 31% more in the lowest quintile groups when compared with the highest.

Florida’s Food Truck Industry
Despite food trucks having regular inspections, safety concerns are still high for the general public.

The Wine Tourist
The research examined the previously untested hypothesis of how customer satisfaction influences their intention to revisit.

Climate Change And Tourist Destinations
Florida is one of the states most vulnerable to the effects of climate change.

Shopping Around
A brand’s perceived corporate social responsibility is acknowledged as an important contributing factor to a company’s positive branding…

The Role Of Hospitality Service Quality In Third Places For The Elderly
Elderly people often experience loneliness as a result of losing a family member, a family unit or a divorce.

How Effective Are Virtual Reality Experiences As Destination Marketing Tools?
Virtual Reality Marketing Applications Give Potential Visitors The Chance To Explore, Experience And Evaluate A Destination Before Their Physical Visit.

Sweet Home Alabama
Alabama is not even in the top 25 of the states and territories being selected as the destination of choice across the whole of the us.

What Makes Them Share
Customer-generated content in product or service reviews is now often the defining factor considered by prospective customers prior to purchasing

Help Yourself
Extrinsic factors are needed to gain acceptance and usage of ssts; intrinsic factors are responsible for a better customer experience.