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ROSEN RESEARCH REVIEW

EXPANDING RESEARCH FRONTIERS TO SERVE HUMANITY & INVENT THE FUTURE


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Latest Issue

Machines are checking guests in, robots are saying sorry, and drones are delivering dinner from the sky. The latest issue of Rosen Research Review explores the bold frontier where artificial intelligence meets hospitality, from chatbot-powered smart hotels and service robots reshaping frontline work to autonomous vehicles transforming how we arrive. Discover how dog influencers are driving hotel bookings, why gamification could be the key to green loyalty, and what happens when customers clash online. Featuring an exclusive interview on putting humanity first in an age of service robotics, plus research on biometric boarding, generative AI in education, and the surprising role of enjoyment in AI adoption.

Profile Picture of Juan Higueros, Co-Founder and Chief Operating Officer of Bear Robotics

FOR ME, ROBOTS DON’T RUIN HOSPITALITY— BAD SERVICE DOES.

Putting Humanity First in Service Robotics

In this exclusive interview with Juan Higueros, Co-Founder and Chief Operating Officer of Bear Robotics, we learned that the future of hospitality isn’t about replacing people, it’s about freeing them to do what machines never can. When machines handle the heavy lifting, people get back to what matters: dignity, design, and what great service really looks like. A future where service is more human than ever.


“This magazine is rooted in the belief that hospitality research should serve humanity. We publish not just to inform—but to inspire innovation and shape what comes next.”