Dr. Alan Fyall

Alan Fyall

Professor, Graduate Programs Director

  • 407.903.8808

Room: 271

Find Dr. Fyall on: Google Scholar | Research Gate

Expertise: Destination Marketing and Management

Dr. Alan Fyall is Orange County Endowed Professor of Tourism Marketing and Graduate Programs Director at the Rosen College of Hospitality Management, University of Central Florida. He has published widely in his fields of expertise and is the author of over 150 articles, book chapters and conference papers as well as 20 books including Tourism Principles & Practice, one of the leading international textbooks on the subject published by Pearson. Alan currently teaches International Tourism Management and Destination Marketing & Management and to date has examined 27 PhDs in the UK, India, South Africa, Australia, Hong Kong and Malaysia.

He has organized a number of international conferences and workshops for academic, professional and governmental audiences and is frequently invited to deliver key note addresses. He is Editor of Elsevier’s Journal of Destination Marketing & Management and sits on the editorial boards of Annals of Tourism Research, Journal of Heritage Tourism, International Journal of Tourism Research, Journal of Business Research, Regional Statistics, Journal of Hospitality and Tourism Management, Anatolia, Place Branding and Public Diplomacy, and the International Journal of Health Management and Tourism.

Dr. Fyall’s current research interests lie in destination marketing and management and the interrelationships between public health, wellbeing and tourism. He is a former Member of the Bournemouth Tourism Management Board (DMO) and Board of Solent Synergy Limited, and has conducted numerous consulting and applied research projects for clients in the UK, European Union, Africa, the Caribbean and South East Asia. His most recent projects relate to DMO performance effectiveness, sustainable drive tourism, and destination and place branding.