Jeong-Yeol Park, Ph.D. is an Associate Professor and Ph.D. Program Coordinator at the Rosen College of Hospitality Management, University of Central Florida. He earned his Ph.D. in Hospitality and Tourism Management from Purdue University, where he studied context effects in tourism decision-making.

Dr. Park’s research focuses on consumer behavior and decision-making in the hospitality and tourism industries. He examines key behavioral outcomes such as revisit intentions, willingness-to-pay, and satisfaction across various service settings, including hotels, restaurants, and destinations. His work integrates traditional behavioral theories with emerging analytical tools. In a recent study published in the International Journal of Contemporary Hospitality Management, he introduced a novel approach that combines the Theory of Planned Behavior (TPB) with machine learning techniques to analyze large-scale online review data—demonstrating how big data can strengthen theory-driven research.

He has also conducted market segmentation and demand modeling for natural hot spring regions in South Korea, contributing to regional development strategies. His other projects explore technology adoption (e.g., self-driving food delivery, augmented reality), emotional labor in restaurants, and hospitality employees’ mental health and work-life balance during and after the COVID-19 pandemic.