Wei Wei

Dr. Wei Wei

Assistant Professor

Room: 284C


Expertise: Consumer Behavior and Psychology, Technology & Innovation, Human Resources Management

Dr. Wei joined the Rosen College as an Assistant Professor in August 2014. She received her Ph.D. degree and Master’s degree in Hospitality and Tourism Management from Purdue University. She also received her Bachelor of Science degree in Tourism Management from Northwest University, China.

Dr. Wei’s research interests include consumer behavior, psychology, and experience with a focus on consumer-to-consumer interactions, consumer engagement behavior, and consumer experience with emerging technologies. Her academic papers have been published by premium peer-reviewed journals, such as Tourism Management, International Journal of Hospitality Management, Journal of Business Research, International Journal of Contemporary Hospitality Management, Journal of Hospitality and Tourism Research, and Journal of Destination Marketing and Management.

The honors that Dr. Wei has been awarded include the inclusion in Marquis Who’s Who in America (70th ed., 2016), Best Paper Awards at the International Hospitality Information Technology Association Annual Conference (2016) and at the Annual Graduate Student Conference in Hospitality and Tourism (2013), Purdue HTM Outstanding Ph.D. student Award (2013), the media recognition in Boilerplate of School of Hospitality and Tourism Management (Purdue University, Spring Issue, 2013), and a nomination for the Beulab Gillaspie Outstanding Master’s Student Award (2010).

Courses Taught at the Rosen College:

HFT 1000 Introduction to the Hospitality and Tourism Industry
HFT 2220 Hospitality Human Resources Management
HFT 4561 Destination Marketing and Management
HMG 6228 Critical Issues in Hospitality Human Resources