Wei Wei

Dr. Wei Wei

Associate Professor; Master’s Programs Coordinator

Room: 280 中文版


Wei Wei, PhD. CV

Expertise: Consumer Behavior/Experience/Psychology, Technology & Innovation, Human Resources Management

Dr. Wei’s research interests include consumer behavior, experience, and psychology with a focus on consumer-to-consumer interactions, consumer engagement behavior, and consumer experience with emerging technologies. Her academic papers have been published by premium peer-reviewed journals, such as Tourism Management, Annals of Tourism Research, Journal of Travel Research, Journal of Service Research, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, Cornell Hospitality Quarterly, Journal of Business Research, Journal of Hospitality and Tourism Research, and Journal of Destination Marketing and Management.

Dr. Wei serves as an Associate Editor for the Journal of Hospitality and Tourism Research. She also sits on the Editorial Boards of Journal of Destination Marketing & Management, Cornell Hospitality Quarterly, Journal of Hospitality and Tourism Insights, and the International Journal of Hospitality and Event Management.

Dr. Wei joined the Rosen College as an Assistant Professor in August 2014. Dr. Wei received her Ph.D. degree and Master’s degree in Hospitality and Tourism Management from Purdue University, U.S.A. She also received her Bachelor of Science degree in Tourism Management from Northwest University, China.


  • ICHRIE Research Reports Competition Second Place Award (2023)
  • Excellence in Graduate Teaching, UCF (2023)
  • Best Paper Award, SECSA CHRIE Conference (2023)
  • Best Paper Award Nomination, Annual Graduate Student Research Conference in Hospitality and Tourism (2023)
  • Research Incentive Award (RIA), UCF (2021)
  • Excellence in Research, UCF (2021)
  • Journal of Hospitality and Tourism Management (JHTM) Annual Best Paper Award (2020)
  • Highly Commended Paper in the 2020 Emerald Literati Awards (2020)
  • Excellence in Undergraduate Teaching, UCF (2020)
  • “High Quality” Online Course Designation (2020)
  • Teaching Incentive Program (TIP) Award, UCF (2019)
  • Recognition of Excellence in Diversity and Inclusion, UCF (2018)
  • “Quality” Online Course Designation (2018)
  • The inclusion in Marquis Who’s Who in America (70th ed., 2016)
  • Best Paper Award at the International Hospitality Information Technology Association Annual Conference (2016)
  • Best Paper Award at the Annual Graduate Student Conference in Hospitality and Tourism (2013)
  • Purdue HTM Outstanding Ph.D. student Award (2013)
  • The media recognition in Boilerplate of School of Hospitality and Tourism Management (Purdue University, Spring Issue, 2013)
  • Finalist, the Beulab Gillaspie Outstanding Master’s Student Award (2010)

Courses Taught at the Rosen College:

HFT 1000 Introduction to the Hospitality and Tourism Industry
HFT 2220 Hospitality Human Resources Management
HFT 4561 Destination Marketing and Management
HMG 6228 Critical Issues in Hospitality Human Resources