Juhee Kang CV

Expertise: Social Media Marketing, Consumer Behavior, Brand Image and Brand Experience

Dr. Juhee Kang joined the Rosen College of Hospitality Management at UCF in 2012. She earned her Doctorate in Hospitality Management from Iowa State University. She is a Certified Hospitality Educator (CHE) according to standards achieved through the Educational Institute of the American Hotel & Lodging Association Educational Institute. Dr.Kang teaches Hospitality and Tourism Marketing at the Rosen College. Her research interests have focused on social media marketing, consumer behavior, brand image, and brand experience. She has research publications in the International Journal of Hospitality Management, Journal of Hospitality & Tourism Research, Journal of Food Service, and Journal of Convention & Event Tourism.