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Alan Fyall CV

Expertise: Destination Marketing and Management

Dr. Alan Fyall is Associate Dean Academic Affairs and Visit Orlando Endowed Chair of Tourism Marketing at the Rosen College of Hospitality Management, and is a member of UCF’s National Center for Integrated Coastal Research. His current research interests relate to tourism sustainability and resilience with a specific focus on the impacts of tourism on resident communities of tourist destinations.

Alan has published widely in the areas of tourism and destination marketing and management including 22 books, and has conducted numerous consulting and applied research projects for clients in the UK, European Union, Africa, the Caribbean, USA and South East Asia. Clients include Grant Thornton, Ernst & Young, the Commonwealth Secretariat, the Malaysian Government, the Supreme Commission for Tourism and Antiquities (Saudi Arabia) and World Travel & Tourism Council.

He currently teaches International Tourism Management and to date has examined 31 PhDs in the UK, India, France, South Africa, Australia, Hong Kong and Malaysia.  He has organized a number of international conferences and workshops for academic, professional and governmental audiences and is frequently invited to deliver key note addresses. He is Editor of Elsevier’s Journal of Destination Marketing & Management and sits on the editorial boards of many leading journals.