Dr. Frank Badu-Baiden is an Assistant Professor at the Rosen College of Hospitality Management. He holds a Ph.D. in Tourism Management from the School of Hotel and Tourism Management at the Hong Kong Polytechnic University and an MPhil in Tourism Management from the University of Cape Coast in Ghana.

With extensive teaching experience across Africa, Asia, and North America, and recognition as a Certified Hospitality Educator (CHE), Dr. Badu-Baiden brings a wealth of expertise to the hospitality and tourism sectors. His global perspective, shaped by years of academic and industry engagement, informs both his research and teaching. His research focuses on tourism experiences, consumer behavior, technology adoption and innovation in tourism, and crisis management – particularly the challenges posed by global crises such as pandemics and environmental disruptions. He collaborates with a team of researchers in the infectious disease and travel health cluster at the University of Central Florida (UCF).

Dr. Badu-Baiden’s work has been published in leading business management, tourism, and hospitality journals. He also serves as an ad-hoc reviewer for top-tier journals and prestigious international conferences in these fields.

Beyond academia, he actively engages with international organizations and professional associations. As a dedicated member of the International Council on Hotel, Restaurant, and Institutional Education, he is committed to advancing the hospitality and tourism industry. His passion for the field extends to mentoring and inspiring the next generation of hospitality professionals.