Xiaoxiao Fu CV

Google Scholar

Expertise: Consumer experience and well-being in tourism and hospitality, place marketing and branding, culture and emerging markets.

Dr. Xiaoxiao Fu is a tenured Associate Professor and Ph.D. advisor at the Rosen College of Hospitality Management, University of Central Florida. She holds a Ph.D. in Tourism Management from Purdue University, a Master’s degree in Marketing from Johns Hopkins University, and a Bachelor of Arts degree from Peking University in China. Before her academic career, Dr. Fu accumulated several years of industry experience in market research and marketing communications.

Dr. Fu’s primary research areas are consumer behavior, experience, and well-being in tourism and hospitality. She specializes in tourism marketing, destination branding and planning, and cross-cultural tourism. Her research emphasizes novelty and originality, resulting in innovative findings in consumer experience, travel motivation, place attachment, authenticity, destination aesthetics, and traveler loyalty within tourism and hospitality.

Dr. Fu has published over 100 articles in top-tier journals, including Tourism Management, Journal of Travel Research, Annals of Tourism Research, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, and Journal of Hospitality and Tourism Research. Her work includes several highly cited papers and has garnered numerous international awards.

Dr. Fu is the Corresponding Associate Editor of the Journal of Destination Marketing & Management (Impact Factor: 8.9) and the Associate Editor of the Annals of Tourism Research Empirical Insights (Impact Factor: 4.0). She also sits on the editorial boards of six international journals, including Tourism Management, Annals of Tourism Research, International Journal of Contemporary Hospitality Management, Journal of Hospitality & Tourism Research, Journal of China Tourism Research, and International Journal of Hospitality and Event Management.

 Honors/Awards:

• Emerging Scholar of Distinction, International Academy for the Study of Tourism (2022)
• Teaching Incentive Program (TIP) Award, UCF (2021)
• Excellence in Graduate Teaching, UCF (2021)
• Research Incentive Award (RIA), UCF (2020)
• Best Poster Award, Annual Graduate Student Conference in Hospitality and Tourism (2020)
• Excellence Research Achievement Award (3rd Prize), Ministry of Culture and Tourism of the People’s Republic of China (2020)
• Excellence in Research, UCF (2019)
• Excellent Achievements of Philosophy and Social Sciences (3rd Prize), Government of Shenzhen, China (2019)
• Emerald Citations of Excellence Award (2017)
• Best Paper Nomination, Annual Graduate Student Conference in Hospitality and Tourism (2017)
• Martin Oppermann Best Article of the Year, Journal of Travel & Tourism Marketing (2015)
• Finalist, Purdue Graduate School Excellence in Teaching Award (2014)
• Finalist, Purdue HHS Outstanding Doctoral Student Award (2014)
• Purdue HTM Outstanding Doctoral Student Award (2014)
• Purdue CETA Award for Excellence in Teaching (2013)
• Best Paper Award, Annual Graduate Student Conference in Hospitality and Tourism (2013)
• Best Paper Nomination, Annual Graduate Student Conference in Hospitality and Tourism (2012)
• Purdue Doctoral Fellowship (2010-2013)
• Johns Hopkins Elinor and E. William Scriba Fund Award (2009)
• Johns Hopkins Carey Business School Scholarship (2009)

Courses taught:

Ph.D. seminar:

• HMG 7715 Strategies and Tactics in Travel and Tourism

Master’s courses:

• HMG 6756 Mega Events
• HMG 6797 Event Administration
• HMG 6566 Principle of Destination Marketing and Management.

Undergraduate courses:

• HFT 3512 Event Promotion
• HFT 3798 Fairs & Festivals
• HFT 3700 Tourism Management
• HFT 4561 Destination Marketing
• HFT 4736 Destination Management
• HFT 4757 Event Management (capstone course)
• HFT 4796 International Events