Coronavirus Updates: Click here for more information
Why Choose Rosen College of Hospitality Management?
There is no better place to learn about hospitality than in the #1 tourist destination in America. Our college is the most modern and technologically advanced facility ever built for hospitality management education. You’ll learn from our diverse, international faculty and interact and connect with industry partners who give you a global perspective on hospitality, event management, entertainment management and tourism. Visit our campus to learn more!
The most comprehensive program of its kind with degrees in:
With more than 3,000 undergraduate students, the college is one of the largest and fastest-growing hospitality programs in the nation.
Ranked in the top 5 among best colleges for hospitality and tourism in the world by CEOWorld magazine and in the ShanghaiRankings for research.
More than $225,000 in scholarships awarded annually
72 full-time faculty; 38 adjuncts; 64 staff
97% job placement rate upon graduation
4 Highly-respected research journals for hospitality and tourism and 1 research magazine
Our faculty members represent 17 different countries and are known worldwide for their research, teaching skills and professional experience in the hospitality industry. Many of them served in executive roles in restaurants, hotels, theme parks and attractions.
Meet the Faculty
Dr. Xiaoxiao Fu holds a Ph.D. degree in Tourism Management from Purdue University, a Master’s degree in Marketing from the Johns Hopkins University, and a Bachelor of Arts degree from China’s Peking University. Prior to her academic appointments, Dr. Fu has several years of industry experience in market research and marketing communications.
Arthur D. Sims, II
Arthur Sims is a graduate of Morehouse College (B.A., magna cum laude, 1990). He completed his law degree at Cornell University Law School (J.D., 1994). Subsequently, he was involved in further study at University of Central Florida and the Rosen College of Hospitality Management (2001-2002, 2004-2006). Mr. Sims has diverse legal and business experience in the areas of general corporate, sports and entertainment, media and technology, hospitality and gaming as well as intellectual property law and hospitality related real estate development transactions.
As a French and Brazilian citizen, Dr. Bufquin has a multicultural background that has taken him to a variety of countries. Born in Singapore, he spent his first six years in Jakarta, Indonesia. Later, he moved to Paris, France, where he also lived for six years, before relocating to Brasilia, Brazil. After receiving his Baccalaureate in Economics and Social Science, he then began his hospitality education at the École Hôtelière de Lausanne (EHL) in Switzerland, where he obtained an Associate of Science degree in International Hospitality Management.
Gisele Canova is an Instructor and Internship Coordinator at the Rosen College of Hospitality Management. Gisele is a skilled Hospitality professional with over 20 years of experience within the Tourism and Hospitality industry. She started her Tourism career organizing and guiding multilingual tours throughout Brazil and South America, but eventually realized that her passion was Hospitality where she went on to fulfill several operational roles for various companies, including Disney, Hilton, Loews Hotels, Orient-Express, and Sheraton.
Cutting-edge Hospitality and Tourism Research
The active research contribution of UCF’s Rosen College faculty, which represents the broad spectrum of the hospitality management industry, are well recognized and respected by their peers, making UCF’s Rosen College of Hospitality Management one of the most influential and cutting-edge voices in hospitality and tourism research and education.
Importance of Destination Marketing on Image and Familiarity
Jeannie Hahm, University of Central Florida
This study investigates the image and familiarity of Alabama as a tourism destination. More specifically, this study examined the difference in perceptions between visitors and non-visitors using quantitative and qualitative data to identify strengths and weaknesses of the image of Alabama.
Consumer-based brand equity of a destination: Perceptions of sports tourists and non-sports tourists
Asli Tasci, Jeannie Hahm and Deborah Breiter Terry, University of Central Florida
Destination authorities invest in sport venues and related infrastructure to attract sport events due to their influence on destination image and visitation. The current study conducted an online survey with a sample of the US population and compared Orlando’s CBBE from the perspectives of sport and non-sport tourists in general and those sport and non-sport tourists who have visited Orlando in the past.
Research Recovery & Reskill!
Join us on Friday, July 10, 2020, 11:00 AM EST (US and Canada), as we look at Leading Through Technology, Innovation, and Change Management
We won’t be operating our businesses virtually forever, but we will be adopting technology in new ways to provide for efficiencies, customer confidence, and reduced contact related to social distancing. Are you ready to lead these changes?
Presented by: Dr. Arthur Huang, Assistant Professor, UCF Rosen College
All webinars are hosted via Zoom Meetings then posted on the Rosen College YouTube channel after the live presentation.
In the News
UCF Rosen College of Hospitality Management Named Nation’s Best, 2nd in World
The hospitality school has consistently moved up in the ShanghaiRankings’ survey over the last three years.
UCF Experts Weigh in as Coronavirus Captures Headlines
UCF faculty and staff in various fields share their expertise with local and national media.
151 UCF Faculty Promoted Across All Disciplines
UCF promoted 33 faculty members to professor and awarded 43 faculty members tenure this year.