Don’t miss the 1st International Conference on Smart Tourism and Enabling Technologies (The Smart Conference), May 1-4, 2019. Jointly organized by the Rosen College of Hospitality Management (RCHM) and the College of Engineering and Computer Science (CECS) at the University of Central Florida (UCF), the conference takes place in Orlando, Florida, – one of the top-visited cities in the world – and will provide an interactive worldwide forum for attendees from academia, industry and government. See the The Smart Conference Schedule and Register TODAY!
Why Choose Rosen College of Hospitality Management?
There is no better place to learn about hospitality than in the #1 tourist destination in America. Our college is the most modern and technologically advanced facility ever built for hospitality management education. You’ll learn from our diverse, international faculty and interact and connect with industry partners who give you a global perspective on hospitality, event management, entertainment management and tourism.
The most comprehensive program of its kind with degrees in:
With more than 3,000 undergraduate students, the college is one of the largest and fastest-growing hospitality programs in the nation.
Ranked in the top 5 among best colleges for hospitality and tourism in the world by CEOWorld magazine.
More than $325,000 in scholarships awarded annually
72 full-time faculty; 35 adjuncts; 64 staff
97% job placement rate upon graduation
Faculty h-index range of 36-56, 1% of all hospitality and tourism faculty in the world
Internationally Renowned
and Represented
Our faculty members represent 17 different countries and are known worldwide for their research, teaching skills and professional experience in the hospitality industry. Many of them served in executive roles in restaurants, hotels, theme parks and attractions.
Meet the Faculty
Youcheng Wang
Dr. Youcheng Wang is a Professor and Associate Dean of Academic Affairs & Research at the Rosen College of Hospitality Management at University of Central Florida. His teaching area includes destination marketing and management, information system management, technology and e-commerce strategy, and research methods in hospitality and tourism.
Gisele Canova
Gisele Canova is an Instructor and Internship Coordinator at the Rosen College of Hospitality Management. Gisele is a skilled Hospitality professional with over 20 years of experience within the Tourism and Hospitality industry. She started her Tourism career organizing and guiding multilingual tours throughout Brazil and South America, but eventually realized that her passion was Hospitality where she went on to fulfill several operational roles for various companies, including Disney, Hilton, Loews Hotels, Orient-Express, and Sheraton.
Felice Jones
Felice Jones brings a host of event planning experiences to her faculty position at UCF Rosen College including serving as the Assistant Vice President for Marketing and Events for the National Football League Players Incorporated.
Marissa Orlowski
Dr. Marissa Orlowski joined the faculty of the Rosen College of Hospitality Management in August 2016. She received her Ph.D. in Hospitality Management, as well as a Certificate in Advanced Quantitative Methodologies in Educational and Human Sciences from the University of Central Florida. Dr. Orlowski also has an M.B.A. with an emphasis in Management from the University of Colorado at Colorado Springs and a B.A. in Hospitality Management from Michigan State University. Dr. Orlowski’s academic career is preceded by over 15 years of restaurant, bar, and catering management experience in the hos
Cutting-edge Hospitality and Tourism Research
The active research contribution of UCF’s Rosen College faculty, which represents the broad spectrum of the hospitality management industry, are well recognized and respected by their peers, making UCF’s Rosen College of Hospitality Management one of the most influential and cutting-edge voices in hospitality and tourism research and education.
Can, Cup, or Bottle? The Influence of Beverage Vessel on Taste and Willingness to Pay
Marissa Orlowski, University of Central Florida
Featured Research
This study examines the influence of beverage service vessel on taste evaluations and willingness to pay through two experiments, each with four conditions: an aluminum can, a glass cup, a plastic cup, and a glass bottle. Study 1, a virtual scenario-based design with 141 participants, Study 2, a lab-based experiment with 82 participants, Theoretical and practical implications of these results are discussed.
Effective Management Strategies: Millennial Leaders Managing a Multigenerational Workplace
Mathilda van Niekirk & Fevzi Okumus, University of Central Florida
Featured Research
The case study discusses effective management strategies for Millennial leaders' ability to manage multigenerational employees in the hospitality industry. It is the first time in the hospitality industry that three very different generations are working together and this new dynamic working environment calls for innovation, mutual understanding and respect.
What's New
The Smart Conference
Upcoming Events
- Apr
29
- May
1 - May
16
In the News
UCF’s Rosen College Ranks Among World’s Top 5 Again
For the third consecutive year, UCF’s Rosen College of Hospitality Management is ranked among the top five best hospitality and hotel management schools in the world by CEOWorld magazine. Although the college opened just 15 years ago, it managed to be ranked among decades-old programs such as Switzerland’s Ecole hoteliere de Lausanne and the School of […]
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Anyone who’s watched the Fyre Festival promo video probably would tell you there’s no way this event could happen—well, at least now they would. The video was released in January 2017 to announce an immersive music festival experience that would take place in the Bahamian island of Great Exuma during two weekends. Event organizers promised thousands […]
The 30 Best Photos of 2018
Jan. 1 – After UCF completed their first perfect football season and a 34-27 defeat over Auburn at the Chick-Fil-A Peach Bowl, former UCF linebacker Shaquem Griffin ’16 admires the championship trophy. Shaquem made history in April when he became the first one-handed player to be drafted in the NFL, joining his brother Shaquill Griffin ’16 on the Seattle […]
UCF’s Rosen College Ranks Among World’s Top 5 Again
UCF Instructor Offers Insight on Fyre and Other Festivals
The 30 Best Photos of 2018