Don’t miss the 1st International Conference on Smart Tourism and Enabling Technologies (The Smart Conference), May 1-4, 2019. Jointly organized by the Rosen College of Hospitality Management (RCHM) and the College of Engineering and Computer Science (CECS) at the University of Central Florida (UCF), the conference takes place in Orlando, Florida, – one of the top-visited cities in the world – and will provide an interactive worldwide forum for attendees from academia, industry and government. See the The Smart Conference Schedule and Register TODAY!
Why Choose Rosen College of Hospitality Management?
There is no better place to learn about hospitality than in the #1 tourist destination in America. Our college is the most modern and technologically advanced facility ever built for hospitality management education. You’ll learn from our diverse, international faculty and interact and connect with industry partners who give you a global perspective on hospitality, event management, entertainment management and tourism.
The most comprehensive program of its kind with degrees in:
With more than 3,000 undergraduate students, the college is one of the largest and fastest-growing hospitality programs in the nation.
Ranked in the top 5 among best colleges for hospitality and tourism in the world by CEOWorld magazine.
More than $325,000 in scholarships awarded annually
72 full-time faculty; 35 adjuncts; 64 staff
97% job placement rate upon graduation
Faculty h-index range of 36-56, 1% of all hospitality and tourism faculty in the world
Our faculty members represent 17 different countries and are known worldwide for their research, teaching skills and professional experience in the hospitality industry. Many of them served in executive roles in restaurants, hotels, theme parks and attractions.
Meet the Faculty
Dr. David Black has served as an instructor and lecturer at the Rosen College of Hospitality Management at the University of Central Florida since 2009. Black has more than 30 years of experience in fine wine and spirits, including an intensive, five-year Master of Wine Program, studying viticulture, winery techniques, business, blind tasting and evaluation. He has also traveled extensively to major wine regions in France, Italy, Germany, Spain, and California.
Dr. Youcheng Wang is a Professor and Associate Dean of Academic Affairs & Research at the Rosen College of Hospitality Management at University of Central Florida. His teaching area includes destination marketing and management, information system management, technology and e-commerce strategy, and research methods in hospitality and tourism.
Gisele Canova is an Instructor and Internship Coordinator at the Rosen College of Hospitality Management. Gisele is a skilled Hospitality professional with over 20 years of experience within the Tourism and Hospitality industry. She started her Tourism career organizing and guiding multilingual tours throughout Brazil and South America, but eventually realized that her passion was Hospitality where she went on to fulfill several operational roles for various companies, including Disney, Hilton, Loews Hotels, Orient-Express, and Sheraton.
Dr. Arthur Huang has an interdisciplinary background in engineering and tourism research. He is affiliated with both Rosen College of Hospitality Management and College of Engineering and Computer Science working on smart cities and smart tourism. He has B.S. in Mechanics and Automation, M.S. degrees in Urban Planning and Computer Engineering, and a Ph.D. in Civil Engineering focusing on transportation systems.
Cutting-edge Hospitality and Tourism Research
The active research contribution of UCF’s Rosen College faculty, which represents the broad spectrum of the hospitality management industry, are well recognized and respected by their peers, making UCF’s Rosen College of Hospitality Management one of the most influential and cutting-edge voices in hospitality and tourism research and education.
Can, Cup, or Bottle? The Influence of Beverage Vessel on Taste and Willingness to Pay
Marissa Orlowski, University of Central Florida
This study examines the influence of beverage service vessel on taste evaluations and willingness to pay through two experiments, each with four conditions: an aluminum can, a glass cup, a plastic cup, and a glass bottle. Study 1, a virtual scenario-based design with 141 participants, Study 2, a lab-based experiment with 82 participants, Theoretical and practical implications of these results are discussed.
Effective Management Strategies: Millennial Leaders Managing a Multigenerational Workplace
Mathilda van Niekirk & Fevzi Okumus, University of Central Florida
The case study discusses effective management strategies for Millennial leaders' ability to manage multigenerational employees in the hospitality industry. It is the first time in the hospitality industry that three very different generations are working together and this new dynamic working environment calls for innovation, mutual understanding and respect.
The Smart Conference
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