Why Choose Rosen College of Hospitality Management?
There is no better place to learn about hospitality than in the #1 tourist destination in America. Our college is the most modern and technologically advanced facility ever built for hospitality management education. You’ll learn from our diverse, international faculty and interact and connect with industry partners who give you a global perspective on hospitality, event management, entertainment management and tourism.
The most comprehensive program of its kind with degrees in:
With more than 3,000 undergraduate students, the college is one of the largest and fastest-growing hospitality programs in the nation.
Ranked in the top 5 among best colleges for hospitality and tourism in the world by CEOWorld magazine.
More than $325,000 in scholarships awarded annually
72 full-time faculty; 35 adjuncts; 64 staff
97% job placement rate upon graduation
Faculty h-index range of 36-56, 1% of all hospitality and tourism faculty in the world
Our faculty members represent 17 different countries and are known worldwide for their research, teaching skills and professional experience in the hospitality industry. Many of them served in executive roles in restaurants, hotels, theme parks and attractions.
Meet the Faculty
Dr. Hutchinson is Associate Professor and Chair of the Department of Foodservice and Lodging Management. Prior to his post with the UCF Rosen College of Hospitality Management, Dr. Hutchinson was a member of the Rosen College faculty at the UCF Daytona Campus.
He also was an Associate Professor and Chair of the Department of Tourism Management at the University of Southern Mississippi.
Dr. Xiaoxiao Fu holds a Ph.D. degree in Tourism Management from Purdue University, a Master’s degree in Marketing from the Johns Hopkins University, and a Bachelor of Arts degree from China’s Peking University. Prior to her academic appointments, Dr. Fu has several years of industry experience in market research and marketing communications.
Arthur D. Sims, II
Arthur Sims is a graduate of Morehouse College (B.A., magna cum laude, 1990). He completed his law degree at Cornell University Law School (J.D., 1994). Subsequently, he was involved in further study at University of Central Florida and the Rosen College of Hospitality Management (2001-2002, 2004-2006). Mr. Sims has diverse legal and business experience in the areas of general corporate, sports and entertainment, media and technology, hospitality and gaming as well as intellectual property law and hospitality related real estate development transactions.
Dr. Arthur Huang has an interdisciplinary background in engineering and tourism research. He is affiliated with both Rosen College of Hospitality Management and College of Engineering and Computer Science working on smart cities and smart tourism. He has B.S. in Mechanics and Automation, M.S. degrees in Urban Planning and Computer Engineering, and a Ph.D. in Civil Engineering focusing on transportation systems.
Cutting-edge Hospitality and Tourism Research
The active research contribution of UCF’s Rosen College faculty, which represents the broad spectrum of the hospitality management industry, are well recognized and respected by their peers, making UCF’s Rosen College of Hospitality Management one of the most influential and cutting-edge voices in hospitality and tourism research and education.
Importance of Destination Marketing on Image and Familiarity
Jeannie Hahm, University of Central Florida
This study investigates the image and familiarity of Alabama as a tourism destination. More specifically, this study examined the difference in perceptions between visitors and non-visitors using quantitative and qualitative data to identify strengths and weaknesses of the image of Alabama.
Consumer-based brand equity of a destination: Perceptions of sports tourists and non-sports tourists
Asli Tasci, Jeannie Hahm and Deborah Breiter Terry, University of Central Florida
Destination authorities invest in sport venues and related infrastructure to attract sport events due to their influence on destination image and visitation. The current study conducted an online survey with a sample of the US population and compared Orlando’s CBBE from the perspectives of sport and non-sport tourists in general and those sport and non-sport tourists who have visited Orlando in the past.
Summer Reading: A New Magazine!
Rosen College of Hospitality Management at the University of Central Florida, in partnership with Research Features, is proud to announce the release of the first issue of the Rosen Research Review. The magazine reflects the changing times in hospitality research and academia as the college works in collaboration with its industry partners to address their needs and share knowledge gained in analyzing the ever-changing industry.
Each article speaks to a different segment of the hospitality industry and introduces experts in the field who are members of the Rosen College faculty. Industry experts and thought leaders are also profiled.
Issues will be distributed twice annually. To read the Rosen Research Review visit: https://hospitality.ucf.edu/rosen-research-review/
In the News
New UCF Parking Policy to Take Effect July 1
Beginning July 1, a new policy for parking on UCF campuses will go into effect to promote campus safety and parking technology. This new technology requires all vehicles to park nose-in and plate-out. No back-in or pull-through parking is permitted in any parking garages and surface lots within UCF’s main, downtown, health sciences, and Rosen School of Hospitality Management campuses. In…
Disney, UCF Team Up to Offer Free Tuition for Cast Members
Today, Disney announced the addition of the University of Central Florida to its groundbreaking Disney Aspire education investment program, which offers 100 percent free tuition to eligible employees and Cast Members. Disney and UCF are teaming up to expand educational opportunities for Disney’s hourly workforce, making it easier for them to pursue their dreams and fulfill their career ambitions. Since…
UCF Rosen College Launches Research Focused Magazine
Rosen College of Hospitality Management at the University of Central Florida, in partnership with Research Features, has released the first issue of the Rosen Research Review. The magazine reflects the changing times in hospitality research and academia as the college works in collaboration with its industry partners to address their needs and share knowledge gained in analyzing the ever-changing industry.…