With groundbreaking tech and new deep immersion, Universal Orlando’s new park is giving advisors something to celebrate — and sell.
Universal Epic Universe is not only transforming Orlando’s tourism landscape but also serving as a living classroom and career launchpad for students at the University of Central Florida. In Travel Weekly, UCF’s Rosen College of Hospitality Management was prominently featured through the insights of Dr. Jorge Ridderstaat, who analyzed the park’s $44 billion economic impact, and Dr. Carissa Baker, who highlighted the future of immersive storytelling in themed entertainment. Baker noted, “We’re in the era of the immersive world,” with Epic exemplifying the next level of sensory and narrative engagement. Additionally, Professor Peter Weishar of UCF’s Themed Experience program praised Epic’s innovation and use of advanced technology. Together, their insights affirm UCF’s central role in shaping the future of theme park design, tourism economics, and immersive guest experiences.
Travel Weekly