For Hospitality and Tourism Programs — and #2 in the world — ranked by ShanghaiRanking 2025.
Reflecting the generosity of industry partners, alumni, and friends of the college who are committed to investing in future leaders.
The Rosen College of Hospitality Management advances research and industry expertise across hospitality, events, entertainment, attractions and tourism. Visit hospitality.ucf.edu to learn more.
living laboratory
Our neighborhood is the industry itself.
Rosen College sits in the heart of Orlando’s tourism corridor, surrounded by the industries our students are preparing to lead.
Universal Orlando Resort, Walt Disney World, SeaWorld and ICON Park are minutes away. So is the Orange County Convention Center, anchoring a district of conferences, exhibitions and festivals. So are the Four Seasons Orlando, Rosen Shingle Creek, the Dr. Phillips Center, the Kia Center, and the headquarters of Darden Restaurants.
Orlando is the most visited destination in the nation, and this is a city built entirely on hospitality. Theme parks and resorts, one of the busiest convention districts in the world, a restaurant scene serving tens of millions of visitors, three professional sports franchises, and a performing arts centre. The whole city runs on the work our students are training to do.
Rosen College Reimagined
The Heart of Hospitality, rebuilt.
In 2026 we rebuilt the college around the way students actually learn, in three phases across nine months, without ever closing our doors. We called the reopening Rosen College Reimagined.
What changed
The Anheuser-Busch Beer & Wine Lab
Fully renovated, where students train in beverage management on real equipment.
The Disney Dining Room
Reconfigured with an open bar area, so service training happens in a working room.
Modernized classrooms
Rebuilt to teach the way the industry operates, rather than the way lectures are delivered.
The Rosen College Commons
A gathering space for students, alumni and the industry partners who visit them.
Open faculty and staff offices
Collaborative areas that keep faculty within reach of the students they teach.
A hospitality technology lab
Next in the build, where students will work with the systems the industry is moving to.
This is why our graduates do not need remediation before they start working for you. They have already run a dining room, built a beverage program, and produced a live event from budget through to execution.
The renovated spaces serve students across the college and create new opportunities for collaboration, engagement and experiential learning.”
two schools
The talent pipeline.
Rosen College is organized into two schools that together cover both sides of the industry: the business that runs it, and the experience that defines it.
School of Hospitality Leadership
Advancing the future of global hospitality through strategy, research, and leadership.
Business strategy, operations, finance, sustainability and organizational leadership, preparing students to manage complex global hospitality enterprises across lodging, food and beverage, tourism and service industries.
Universal School of Experience Leadership and Innovation
Shaping the future of immersive and experience-driven industries.
A first-of-its-kind academic model integrating technology, storytelling, business strategy, design thinking and guest operations across entertainment, events, theme parks, attractions and emerging immersive industries, built on more than 20 years of collaboration with Universal Destinations & Experiences.
Innovation
Where partner investment goes next.
Hospitality is being reshaped by automation, personalization and immersive technology. Our innovation agenda puts students in front of those tools before the industry finishes adopting them, and partner investment in innovation and technology is what funds it.
Space Tourism AR/VR
Immersive experiences that prepare students to design next-generation attractions.
Accommodations of the Future
Smart-room technology and themed lodging, a testing ground for resort design innovation.
Service Robotics
Automation and AI in guest services, integrating emerging tech without losing service quality.
AI for Customized Experiences
Machine learning for real-time personalization and data-driven guest engagement.
There is more happening here.
Degrees and research that move the industry forward. Student organizations and competitions that turn our graduates into leaders who can run any operation. And the industry leaders who sit on our advisory boards and help decide what we teach, so that what a student learns here is what you need them to know.
Learn more about us
The next-level of Hospitality Excellence starts here!