Amy M. Gregory

Dr. Amy M. Gregory

Associate Professor

Room: 253


Amy Gregory CV 2019

Expertise: Consumer Behavior, Timeshare/Vacation Ownership & Mixed Use Developments

Dr. Gregory joined UCF’s Rosen College of Hospitality Management in August 2012. She received her Ph.D. in Hospitality Management from the University of Central Florida and Masters in International Business Administration from the Thunderbird School of Global Management. Dr. Gregory’s academic career was preceded by more than 25 years of international sales, marketing and business development experience in the lodging and services industries – the last 10 of which included global revenue management responsibility with the Marriott Corporation.

Dr. Gregory’s research focuses on consumer behavior in the lodging context; more specifically concentrated on the unique aspects of the timeshare and mixed use segments of the greater lodging industry. Her contextual expertise and research strengths have resulted in numerous research grants aimed to address theoretical, practical and applied research initiatives. As a close partner to the timeshare industry, she participates in various industry research initiatives that extend beyond consumers to current and future employees; specifically examining issues and opportunities related to multi-generational differences in the workforce.

Dr. Gregory has been published in various top-ranked hospitality journals such as Cornell Hospitality Quarterly, International Journal of Contemporary Hospitality Management, the Journal of Hospitality Marketing and Management, and the Journal of Hospitality Financial Management, as well as a variety of trade journal publications (HotelNewsNow, Developments, Perspectives, Resort Trades). In addition, she has contributed to and authored multiple teaching case studies, encyclopedia entries and textbook chapters. Dr. Gregory is recognized with various awards acknowledging her excellence in research (Best-in-Track Award – 2013 Annual Sloan-C International Conference), academics (2014-15 Faculty Fellow/Online Training Specialist, 2014 UCF Rosen College Faculty Member of the Year Award), and industry service (2014 ARDA Circle of Excellence Volunteer of the Year).

Dr. Gregory remains an active contributor to the lodging industry through frequent speaking engagements and participation in AH&LA’s WIL Executive Council, CFH&LA Vacation Ownership Council, UCF’s Timeshare Advisory Board, as well as ARDA’s Research Committee, Education Committee, Leadership Development Task Force, Accreditation Board & WIN Board.


Ph.D. Hospitality Management University of Central Florida
M.B.A. International Business Thunderbird School of Global Management
B.S. Business Administration John Brown University

Courses Taught

HFT 6347 Advanced Vacation Ownership Resort Planning
HFT 4522 Resort Sales Strategies & Tactics
HFT 4468 Revenue Management for the Hospitality Industry
HFT 4286 Hospitality Communications
HFT 3273 Principles of Vacation Ownership
HFT 2500 Hospitality and Tourism Marketing


Registered Resort Professional
Certification in Hotel Industry Analytics

Professional Memberships

American Resort Development Association (ARDA)
Florida Caribbean CHRIE Member
Hotel Industry Professionals Worldwide Member
International Council on Hotel, Restaurant and Institutional Education (ICHRIE)
Revenue Management Professionals Member
Sales, Marketing and Revenue Technology Hotel Professionals Member
WIN (Women in the Industry) Member