Dr. Jeannie Hahm is an Associate Professor and Interim Chair of the Department of Tourism, Event, Entertainment, & Attractions. She earned both her M.S. and Ph.D. in Hospitality and Tourism Management from the Rosen College, building on a foundation established with a Bachelor of Arts in Social Work from South Korea.
Following the completion of her Ph.D., Dr. Hahm served as an Assistant Professor at The University of Alabama before returning to UCF in 2015. Her teaching journey began in 2005 as a Ph.D. student, and she currently teaches various courses within the Event Management undergraduate and Event Leadership master’s degree programs. Her course offerings include Convention & Conference Sales & Services, Event Trends, Technology and the Macroenvironment, The Reflective Leader, The Event Industry, Exhibit and Trade Show Operations, Tourism Management, Event Marketing, Event Sales, Fairs and Festivals, Research in Sport Tourism, and Event Tourism Strategies.
Dr. Hahm’s research interests focus on film-induced tourism, the impact of mega-events on destination image, destination marketing, and consumer behavior in tourism and events. Her work has been published in leading academic journals such as Tourism Management, International Journal of Contemporary Hospitality Management, International Journal of Hospitality Management, Journal of Travel and Tourism Marketing, and Journal of Hospitality Marketing & Management. She also serves as an Associate Editor for the International Journal of Contemporary Hospitality Management.
In addition to her academic pursuits, Dr. Hahm has valuable industry experience in hotels, vacation ownership resorts, and conferences. She actively organizes global conferences in collaboration with colleagues worldwide and maintains strong industry connections by participating in various associations, including MPI, IAEE, PCMA, TTRA, IAAPA, and ICHRIE. She is also the faculty advisor for MPI Knights.
- Park, J., Hahm, J.J., & Park, J. (2024). Event planners’ intentions to use advanced ICTs: Extension of the UTAUT model. Journal of Convention & Event Tourism, 1–23.
- Hahm, J.J., Schallhorn, C., & Tasci, A.D.A. (2024). The 2020 Olympic Games’ impact on Japan’s image from German and American Perspectives: Perils of COVID or the fails of the Olympics? Journal of Sport & Tourism, 28(3), 149-172.
- Hahm, J.J., Kwun, D.J., & Kang, J. (2023). Analysis of environmental stimuli, satisfaction, and behavioral responses: An extended Mehrabian-Russell model to alternative golf. International Journal of Hospitality Management, 109, 103407.
- Kang, J., Kwun, D., & Hahm, J.J. (2022). Investigating the effect of alternative golf experience on traditional golf: An integrated framework of perceived value, satisfaction, and involvement. International Journal of Contemporary Hospitality Management, 34(11), 4266-4287.
- Hahm, J.J., Weber, K., Getz, D., & Thomas, R. (2021). Guest editorial. International Journal of Contemporary Hospitality Management, 33(7), 2305-2313
- Hahm, J.J., Weber, K., Getz, D., & Thomas, R. (2021). Guest editorial for JHTI Vol 4 Issue 2 2021. Journal of Hospitality & Tourism Insights, 4(2), 137-141.
- Godovykh, M. V., & Hahm, J.J. (2020). Does the sequence of presentations matter for academic conferences? An application of the peak-end rule in event management. Journal of Convention & Event Tourism, 21(3), 201-224.
- Fu, X., Kang, J., Hahm, J.J., & Wiitala, J. (2020). Investigating the consequences of theme park experience: Through the lenses of self-congruity and flow. International Journal of Contemporary Hospitality Management, 32(3), 1181-1199.
- Kang, J., Kwun, D.J., & Hahm, J.J. (2020). Turning your customers into brand evangelists: Evidence from cruise travelers. Journal of Quality Assurance in Hospitality & Tourism, 21(6), 617-643.
- Severt, K., & Hahm, J.J. (2020). Impact of political event and political affiliation on destination image and a longitudinal approach of image change. Journal of Destination Marketing & Management, 15.
- Hahm, J.J., & Tasci, A.D.A (2019). Country image and destination image of Brazil in relation to information sources. Journal of Hospitality & Tourism Insights, 3(2), 95-114.
- Hahm, J., Tasci, A.D.A., & Breiter Terry, D. (2019). The Olympic Games’ impact on South Korea’s image. Journal of Destination Marketing & Management, 14.
- Tasci, A.D.A., Hahm, J., & Breiter Terry, D. (2019). A longitudinal study of Olympic Games’ impact on the image of a host country. Journal of Travel & Tourism Marketing, 36(4), 443-457.
- Hahm, J. (2018). Important secondary information sources to form destination image. Events and Tourism Review, 1(1), 13-27.
- Tasci, A.D.A., Hahm, J., & Breiter, D. (2018). Sports tourists and non-sports tourists: Are they different in terms of socio-demographics, psychographics, or behavior? Event Management, 22(3), 303-315
- Hahm, J., & Severt, K. (2018). Importance of destination marketing on image and familiarity. Journal of Hospitality & Tourism Insights, 1(1), 37-53.
- Hahm, J., Tasci, A.D.A., & Breiter, D. (2018). Investigating the interplay among the Olympic Games image, destination image, and country image for four past hosts. Journal of Travel & Tourism Marketing, 35(6), 755-771.
- Doctor of Philosophy, Education (Hospitality Education track), University of Central Florida, 2012
- Master of Science, Hospitality and Tourism Management, University of Central Florida, 2004
- Bachelor of Arts, Social Work, Seoul Women’s University, 1997
- Meeting Professionals International (MPI)
- International Association of Exhibitions and Events (IAEE)
- Professional Convention Management Association (PCMA)
- International Council on Hotel, Restaurant, and Institutional Education (ICHRIE)
- International Association of Amusement Parks and Attractions (IAAPA)
- Travel and Tourism Research Association (TTRA)
- Outstanding Paper, 2019 Emerald Literati Awards for Excellence, Journal of Hospitality and Tourism Insights, Emerald Publishing
- Best Poster, A longitudinal study of event image and destination image. 1st International Conference on Tourism Research 2018, Jyväskylä, Finland
- Outstanding Reviewer, 2021 Emerald Literati Awards, International Journal of Contemporary
- Hospitality Management, Emerald Publishing
- MPI Foundation, Wyndham Worldwide Scholarship, 2017
- UCF Teaching Incentive Program (TIP) Award 2019-2020
- Excellence in Graduate Teaching Award 2019-2020
- Faculty Member of the Year Award 2019-2020
- Dean’s Star Award, March 2021
- Rosen College Pineapple Pinesta Award 2022
- Certificate of Appreciation during COVID-19 pandemic, 2020
- UCF AIM High Event (recognized for First Day and Library-Sourced Materials), 2020, 2021, 2022, 2023, 2024, 2025
- UCF Rosen Top Journal Article Publication Incentive Award 2020, 2022
- Quality Online Course designation for HMG 6528 Convention & Conference Sales & Services, State University System (SUS) of Florida, 2018