Dr. Youcheng Wang
Associate Dean, Academic Affairs & Research; Professor
Office Hours: MTWR By Appointment
Expertise: Hospitality and Destination Marketing, Customer Relationship Management, Destination Image and Branding
William C. Peeper Preeminent Professorship in Destination Marketing
Dr. Youcheng Wang is a Professor and Associate Dean of Academic Affairs & Research at the Rosen College of Hospitality Management at University of Central Florida. His teaching area includes destination marketing and management, information system management, technology and e-commerce strategy, and research methods in hospitality and tourism.
Dr. Wang’s research interest focuses on hospitality marketing, destination marketing and management, customer relationship management, information search behavior, collaborative strategies, and technology management. He is the author of 3 books and more than 100 scientific publications. He is the co-editor of Journal of Destination Marketing and Management, and is on the Editorial Board of 9 international academic journals in the domain of hospitality and tourism marketing and management. Dr. Wang has consulting experience in the areas of destination marketing and development, technology and e-commerce strategies for hospitality and tourism organizations, collaborative strategies for regional destination marketing and management, and experiential marketing.
Dr. Wang has received several awards for his contribution in research. These include: The Haworth Press Best Paper Award (2003), Researcher of the Year Award at Rosen College of Hospitality Management, University of Central Florida (2005), Keeling Dissertation Award at the Travel and Tourism Research Association’s (TTRA) Annual Conference (2005), Best Paper Award at the International Society of Travel and Tourism Educators (ISTTE) Research Conference (2006), Distinguished Researcher Award at the University of Central Florida (2006), Research Incentive Award at the University of Central Florida (2009), and the Haworth Press Best Paper Award Nomination (2009). He is also a frequent speaker at international conferences and industry forums.
Dr. Wang earned his Master’s from Purdue University and his Ph.D. from the University of Illinois. He is a member of several professional associations including Travel and Tourism Research Association (TTRA), International Council on Hotel, Restaurant and Institutional Education (I-CHRIE), International Society of Travel and Tourism Educators (ISTTE), and Hospitality Financial and Technology Professionals (HFTP). He is also serving on the Research Committee of Visit Orlando and Expert Committee of Shanghai Tourism Development Research Center.