Dr. Youcheng Wang
Office Hours: By Appointment 中文版
Expertise: Hospitality and Destination Marketing, Customer Relationship Management, Destination Image and Branding
William C. Peeper Preeminent Professorship in Destination Marketing
Dr. Youcheng Wang is the Dean and preeminent chair professor in destination marketing at the Rosen College of Hospitality Management at University of Central Florida and a fellow of the International Academy for the Study of Tourism. His research and consulting interest focuses on hospitality marketing and management, destination marketing and management, customer relationship management, information search behavior, collaborative strategies, and technology management. He is the author of four books and more than 150 scientific publications. He is the co-editor of Journal of Destination Marketing and Management, and is on the Editorial Board of multiple international academic journals in the domain of hospitality and tourism marketing and management. Dr. Wang has received numerous national and international awards for his excellence in and contribution to research. He is a frequent speaker at international conferences and industry forums.
Dr. Wang has received several awards for his contribution in research. These include: The Haworth Press Best Paper Award (2003), Researcher of the Year Award at Rosen College of Hospitality Management, University of Central Florida (2005), Keeling Dissertation Award at the Travel and Tourism Research Association’s (TTRA) Annual Conference (2005), Best Paper Award at the International Society of Travel and Tourism Educators (ISTTE) Research Conference (2006), Distinguished Researcher Award at the University of Central Florida (2006), Research Incentive Award at the University of Central Florida (2009), and the Haworth Press Best Paper Award Nomination (2009). He is also a frequent speaker at international conferences and industry forums.
Dr. Wang earned his Master’s from Purdue University and his Ph.D. from the University of Illinois. He is a member of several professional associations including Travel and Tourism Research Association (TTRA), International Council on Hotel, Restaurant and Institutional Education (I-CHRIE), International Society of Travel and Tourism Educators (ISTTE), and Hospitality Financial and Technology Professionals (HFTP). He is also serving on the Research Committee of Visit Orlando and Expert Committee of Shanghai Tourism Development Research Center.