The Hospitality Technology & Innovation Lab is committed to the following guiding principles as we pursue our mission to be a global leader and a strategic partner in hospitality technology innovation:

1. Provide Unique and Comprehensive Opportunities for Industry Professionals:
   From entry level to management level, The Lab offers a wide range of training programs for hospitality industry professionals through workshops/courses on various topics. Supported with the demonstrations and testing of real-world products, the training programs will give professionals a comprehensive hands-on experience to help them to advance in their careers.
2. Establish a Product & Service Test-Bed along with Evaluation Services for the Hospitality Industry & Supporting Technology Suppliers:
   The Lab will serve as a world-class test-bed platform to support hospitality industry partnerships in adopting technology to develop innovative ideas. Hospitality industry practitioners can perform product testing and lead focus group efforts. This represents a unique opportunity for technology vendors to obtain evaluations and feedback.
3. Develop a Lab for Hospitality Technology for The Next Generation of Travelers:
   With a view on setting new standards for hotel rooms of the future, The Lab’s objective is to examine what today’s travelers really expect: from reservation, to check-in/check-out, to the hotel lobby, guestroom and amenities. Vendors who want to play a role in shaping tomorrow’s guest experiences are invited to showcase new technologies and hotel designs. Students will become part of the design and testing process and evaluating the ambient experience.
4. Enhance the Quality of Education by Providing Students with a Virtual Hotel World Lab:
   Business management simulation applications help students develop skills that qualify them to manage a hospitality business. Experiential learning provides the ability for students to visualize and interact with the environment at their preferred pace and choice of job role. In addition, students can access real data to manage their own property, including staffing and scheduling, food purchasing, daily occupancy, departmental revenue forecasting, stock level control and more.