Virtual GM Competition

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Virtual GM Competition

Do you dream of
managing your own hotel?

Well now you can!
UCF’s Rosen College of Hospitality Management is looking for 20 students to compete in its Virtual General Manager Competition. Through revolutionary, new technology, students will use real-time data from an actual hotel to manage their own virtual properties. Prizes will be awarded to the top managers, and the overall winner of the competition will receive an all-expense-paid trip to Norway to tour the actual hotel they’re managing.

“This class is the best class ever! Very fun and engaging; an innovative teaching approach to expose students to real-world hotel business issues and challenges. The constant guidance and feedback about the cause-and-effect of our decisions while running our own hotel was very educational.” – Jon V. Nilsen, ’12, University of Hospitality Management in Norway


The UCF Rosen College of Hospitality Management has partnered with d2o, a Norwegian-based technology company, to be the first academic institution in the United States to introduce its Performance Management Intelligence (PMI) suite to students. The innovative program allows hospitality students to virtually serve as general managers of a real-life hotel.

Through a cloud-based environment, students will receive real-time copies of data from the actual Britannia Hotel in Norway. Students will then use this data to manage their own virtual Britannia Hotel, including staffing and scheduling, food purchasing, daily occupancy, departmental revenue forecasting, stock level control, and more.

This state-of-the-art technology is designed to help hospitality students apply theories to resolve the same real-world business issues that general managers face. The goal of the program is to help students gain market-ready management skills in a fun, innovative, and engaging manner.


The Virtual General Manager Competition is a multi-week program, beginning Tuesday, March 19, 2013. The competition will start with a two-day, six hour PMI Boot Camp, where students will learn how to use the software. Students will then go on to run their own virtual hotels, where they will collaborate with and compete against their peers. Students will be exposed to a range of real-world operational challenges such as:

  • Daily occupancy, F&B cover and departmental revenue rolling forecasting
  • Food purchasing and stock level control
  • Productivity management, staffing and scheduling in all departments.

Through structured coaching and gamification techniques, you will:

  • Get real-time feedback on your performance
  • Be encouraged to creatively solve issues and make decisions
  • Review and reflect on the cause-and-effect of your decision

d2o & PMI


Registration is now closed for the inaugural Virtual GM Competition.