Florida – Brazil Tourism and Hospitality Summit 2025

Florida – Brazil Tourism and Hospitality Summit 2025

Welcome to the Florida - Brazil Tourism and Hospitality Summit 2025,
an initiative of the UCF Rosen College of Hospitality Management, to be held in Orlando, FL, USA

We look forward to seeing you all in Orlando in 2025.

versão em português(Portuguese Version)

About the Event


  • To share the cutting-edge research and globally recognized best practices focused on customer service as well as tourism, hospitality, events, entertainment, and sports marketing and management.
  • To establish and evolve long-term academic collaboration and knowledge-sharing between Brazil and Florida through education, academic exchanges, study abroad opportunities, and research collaborations.
  • To foster professional relationships between professionals from Brazil and Florida through presentations, workshops, and networking opportunities in Portuguese and English (with simultaneous translation).


  • Brazilian (or Portuguese-speaking) professionals interested in customer service excellence.
  • Students interested in experiencing academic life at the second largest University in the U.S. and acquiring information on how to enroll in both undergraduate or graduate courses at the University of Central Florida and the Rosen College of Hospitality Management.
  • Academics interested in educational and research collaborations between Brazil and Florida.
  • Tourism, hospitality, events, entertainment entrepreneurs and business professionals who cater to the Brazilian market.

The Event:

The Brazil – Florida Tourism and Hospitality Summit 2025 will take place on January 30 and 31 2025. This is a 2-day event which will merge panel discussions, academic research presentations, networking breaks, and site visits to leading companies in the Hospitality and Tourism sector in Orlando. Presentations will be conducted in Portuguese or have simultaneous translation between English and Portuguese.

Why attend this event?

  • Network with professionals and academics involved in the Brazil–Florida market.
  • Learn about education opportunities at the University of Central Florida, the university with the largest enrollment in Florida. Receive a certificate of attendance issued by the UCF Rosen College of Hospitality Management, the #1 Hospitality School in the US (Shanghai Ranking 2023).
  • Have access to best practices, trends, and cutting-edge research in customer service in the tourism sector and beyond.
  • Live and breathe hospitality, learning how to improve the quality of the service offered to your customers, management and entire organization.
  • Exclusive site visits in the Theme Park Capital of the World.

Organizing Committee

Person Name

Juliana R. V. Tkatch

Person Name

Karen C. N. Tavares

Person Name

Mahala Geronasso

Person Name

Giselle Canova


Conference registration fees

Registration Fees $US
Professionals $300
Academics $300
Academic Partners $250
Students $150

Accommodation Nearby hotels include:

Hotel Phone Number Address Driving Distance Walking Distance Uber/Lyft (9:00am fares)
Rosen Inn at Pointe 407.996.8585 9000 International Dr 3 miles 1 hr 2 min $8-10
Rosen Centre Hotel 407.996.9840 9840 International Dr 2 miles 43 min $9-12
Rosen Shingle Creek 407.996.6338 9939 Universal Blvd 2 miles 5 min N/A
Days Inn by Wyndham Orlando 407.352.8700 9990 International Dr 2 miles 36 min $8-10
Best Western Orlando Theme Parks 407.313.4100 6301 Westwood Blvd 2 miles 50 min $8-10
Hyatt Regency Orlando 407.284.1234 9801 International Dr 2 miles 50 min $8-10
Hampton Inn and Suites Orlando 407.313.3030 7448 International Dr 3 miles 1 hr 21 min $8-10
Hilton Orlando 407.313.4300 6001 Destination Pkwy 1 mile 34 min $8-10


The Rosen College of Hospitality Management is one of the 13 colleges of the University of Central Florida (UCF), the second largest university in the U.S.A. We are located in Orlando, Florida. Situated in the heart of hospitality, UCF Rosen College also looks like it belongs in a world-class destination: our 159,000-square-foot, state-of-the-art, Mediterranean resort-style campus is the largest facility ever built for hospitality management education.

More information about UCF Rosen College can be found here:
Rosen College of Hospitality Management (ucf.edu)


As of 2023, the Orlando metropolitan area had an estimated population of more than 2.6 million residents. The region also attracted a record 74 million visitor in 2022, making it one of the most visited tourism destinations in the United States. Nearby airports include Orlando International Airport (10.3 miles or 15 minutes) and Orlando Sanford International Airport (40.6 miles or 43 minutes), making it easy for national and international travel to and from Florida. A new international-focused terminal at Orlando International Airport also demonstrates the region’s commitment to welcoming guests from around the globe.

Nearest Airport: Orlando International Airport (MCO). All major airlines fly to MCO with many direct. If you are extending your trip, you can fly easily from Orlando to the entire United States, Canada, Mexico, Caribbean and South America. For the latter, many flights are routed through Miami (American Airlines Hub) or Atlanta (Delta Hub). Although Atlanta is the largest airport in the world, it is very easy for connecting flights.


Welcome to the USA: Brand USA promotes the USA as a premier travel destination and communicates U.S. visa and entry policies. Further information can be found at: https://www.thebrandusa.com/

Do I Need a Visa to Travel to the USA: U.S. Visas (state.gov)

Orlando and Central Florida – Things To Do: Although known around the world for its industry-leading theme parks and attractions, there is so much more to offer the discerning tourist when visiting Orlando, Florida. So much so that it is estimated that you’d need 121 days to see everything the destination has to offer! In an article published recently in the UK’s Daily Telegraph, Orlando was described as an “underrated” city with so much more to see and do than simply … heading to the parks! This theme was also taken up recently by Travel+Leisure in their article on Winter Park, a short journey to the north of Downtown Orlando, often described as the European face of Central Florida with its cobblestone streets and Michelin-recognized restaurants. Perhaps the most surprising, and arguably the most stunning, local attractions are the many natural springs that feature across Central Florida. If the thought of meeting a gator makes you nervous, a distinct possibility in the springs, then you may prefer to frequent one of the many beaches on Florida’s Atlantic Coast, only 50 minutes from Orlando. Then again, you need to be careful, especially is visiting New Smyrna Beach, the shark bit capital of the world!!

Visit Orlando Insider Resources https://www.visitorlando.com/visit-orlando-insider/

Beyond the Theme Parks https://www.visitorlando.com/things-to-do/attractions/beyond-theme-parks/

Discover the enchantment of Orlando, Florida,
There’s always something amazing to experience in this vibrant city.

Video created by Visit Orlando. https://www.visitorlando.com/

Here’s what you can do:

  1. Visit the Theme Parks: Dive into the magic of Walt Disney World Resort, Universal Orlando Resort, and SeaWorld Orlando. Immerse yourself in thrilling rides, incredible shows, and meet your favorite characters.
  2. Explore Nature: Discover the stunning beauty of Orlando’s natural wonders. Hike the trails in the nearby state parks, go boating on one of the many lakes, or simply relax in one of the city’s beautiful gardens.
  3. Culinary Delights: Indulge your taste buds in Orlando’s diverse culinary scene. From international cuisine to local favorites, there’s something for every palate. Don’t miss out on the food festivals and farmers’ markets.
  4. Arts and Culture: Immerse yourself in the arts by visiting the Orlando Museum of Art, catch a Broadway show at the Dr. Phillips Center for the Performing Arts, or explore the local art galleries and street art scenes.
  5. Outdoor Adventures: Get active with outdoor activities like golfing, kayaking, paddleboarding, and more. Orlando’s year-round pleasant weather makes it ideal for outdoor enthusiasts.
  6. Shopping Extravaganza: Shop ’til you drop at the upscale malls, boutique stores, and outlets. Orlando is a shopper’s paradise with something for every style and budget.
  7. Nightlife: Experience the vibrant nightlife with trendy bars, live music venues, and dance clubs. The city comes alive after dark, offering entertainment for all night owls.
  8. Community Involvement: Join local volunteering opportunities and make a positive impact on the community. Orlando has various organizations that welcome helping hands.
  9. Family Fun: Create lasting memories with your loved ones at family-friendly attractions, including mini-golf, water parks, and interactive museums.
  10. Plan Your Staycation: If you’re a local, consider a staycation. Book a weekend getaway at one of Orlando’s luxurious resorts or unique accommodations.

Organized By

For any other information, please email us at: fl-br-summit@ucf.edu