ICE Pre-Conference Workshop Registration

ICE Pre-conference Workshop

Registration form for PLS_SEM
  • 10 AM – 3 PM, Rosen College Computer Lab This workshop will introduce the use of PLS-SEM (Partial Least Squares – Structural Equation Modeling) and will teach postgraduate students/new researchers how to conduct SEM using SmartPLS software and how to present the results professionally. The workshop offers a practical hands-on approach, with real research datasets and research questions that can be answered using these datasets. By the end of this workshop, participants will be able to: • Understand the difference between two main types of SEM: Covariance-based SEM and PLS-SEM • Understand the conditions where PLS-SEM can be used • Apply PLS-SEM to analyze research data Workshop Topics/Outline: 1. Basics of SEM 2. Formative vs Reflective Measurement 3. Second Order Factors 4. Measurement Model Evaluation a. Convergent validity: 3 approaches (Factor loadings, AVEs, Reliability) b. Discriminant validity 5. Structural Model analysis & evaluation. 6. Moderating and Mediating Effect Analysis 7. An Overview of Advanced PLS-SEM Analysis For all participants, some knowledge of statistics, linear regression, and the characteristics of normal random variables and probability distributions will be helpful. A laptop is not required, but participants are welcome to bring one if desired. Dr. Ali will provide instruction on how to download a free version of SmartPLS.