Robin Back

Robin Back Ph.D. CV Expertise: Wine business, wine tourism, agritourism, gastronomy tourism, special event tourism, online marketing, consumer behavior, leadership Robin M. Back, Ph.D., Interim Chair of the Department of Foodservice & Lodging Management, Associate Professor, Department of Foodservice and Lodging Management, Rosen College of Hospitality Management, University of Central Florida Dr. Robin Back is an […]


Jeong-Yeol Park

Jeong-Yeol Park CV Expertise: Hospitality and Tourism Marketing, Customers’ Purchasing Behavior and Consumption Emotions Dr. Park joined the Rosen College of Hospitality Management in August 2014. He received his Ph.D. in Hospitality and Tourism Management from Purdue University, and M.S. in the Department of Hospitality and Tourism Management at Sejong University, South Korea. He obtained […]


Xiaoxiao Fu

Xiaoxiao Fu CV Google Scholar Expertise: Consumer experience and well-being in tourism and hospitality, place marketing and branding, culture and emerging markets. Dr. Xiaoxiao Fu holds a Ph.D. degree in Tourism Management from Purdue University, a Master’s degree in Marketing Science from the Johns Hopkins University, and a Bachelor of Arts degree from China’s Peking University. […]


Kelly Semrad

Expertise: Econometric Analysis of Firms and Enterprises, Pricing Strategies, Event Promotions Dr. Kelly J. Semrad, currently serves as a faculty member in the University of Central Florida (UCF) Rosen College of Hospitality Management. She is the former associate director for the University of Florida’s Eric Friedheim Tourism Institute. Dr. Semrad possesses 15 years of professional […]


Asli D. A. Tasci

Find Dr. Tasci on: Academia | Credly | ExpertNet | Google Scholar | LinkedIn | Microsoft Academic | ResearchGate Expertise: Tourism and Hospitality Marketing, Consumer Behavior, Image and Branding, Culture Dr. Asli D.A. Tasci is a professor in the field of tourism and hospitality marketing at UCF Rosen College of Hospitality Management. After receiving her […]


Alan Fyall

Find Dr. Fyall on: Google Scholar | Research Gate Alan Fyall CV Expertise: Destination Marketing and Management Dr. Alan Fyall is Associate Dean Academic Affairs and Visit Orlando Endowed Chair of Tourism Marketing at the Rosen College of Hospitality Management, and is a member of UCF’s National Center for Integrated Coastal Research. His current research […]


Amy M. Gregory

Amy Gregory CV 2019 Expertise: Consumer Behavior, Timeshare/Vacation Ownership & Mixed Use Developments Dr. Gregory joined UCF’s Rosen College of Hospitality Management in August 2012. She received her Ph.D. in Hospitality Management from the University of Central Florida and Masters in International Business Administration from the Thunderbird School of Global Management. Dr. Gregory’s academic career […]


Vicki Lavendol

Vicki Lavendol CV Expertise: Leadership, Human Resources and Communications Ms. Vicki Lavendol joined UCF’s Rosen College of Hospitality Management in 2008 as an adjunct; she became a full-time faculty member in 2010. She previously served as the Director of Leadership & Training at the Gaylord Palms Resort and Convention Center, the Director of Human Resources […]


David Kwun

David Kwun CV Expertise: Hospitality Marketing and Strategic Marketing, Brand Management Dr. David Kwun has been a faculty member at the Rosen College of Hospitality Management since 2006. In addition to teaching courses he serves as the MS Program Coordinator. Prior to joining the Rosen College faculty, he was a faculty member and served as […]


Youcheng Wang

Expertise: Hospitality and Destination Marketing, Customer Relationship Management, Destination Image and Branding William C. Peeper Preeminent Professorship in Destination Marketing Dr. Youcheng Wang is the Dean and preeminent chair professor in destination marketing at the Rosen College of Hospitality Management at University of Central Florida and a fellow of the International Academy for the Study […]